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TAS Country : July 2010
People are actually really passionate about the milk and I think that's because milk is something you consume every day.' highly competitive dairy industry. ''Success in business is not about standing still --- we need to keep changing and keep evolving and that's something I really enjoy,'' she said. Ms Bennett said an in- crease in cheese sales in mainland states in the past 18 months was another reason Ashgrove needed to expand the factory. ''A lot of the cheese we make has to be stored for a year or more, so you do need a lot of cool storage area and that's something we just don't have here at the moment,'' she said. Ms Bennett said the company aimed to have the new factory running by early next year. Friday, July 30, 2010 Tasmanian Country 9 Feature OVER the FENCE John Rich has much to teach us THE similarities between Tas- mania and Canada's Prince Ed- ward Island relating to agricul- tural production are significant. Ashgrove Cheese managing di- rector and Nuffield scholar Jane Bennett says regions that have developed identities in national and international markets have common elements including: a geographically recognisable area; residents unified by a sense of identity; credible local and celebrity champions; a vibrant arts culture; and a strong food, agriculture and tourism focus. Prince Edward Island and Tas- mania both fit this profile. The Prince Edward Island Com- mission noted that relationships between industry and government had become strained as industry struggled with economic pressures and environmental issues. I suspect that in Tasmania the relationship is be much the same. Government and industry must work together to find the appropri- ate balance, to better understand one another's perspective and work together to achieve a dy- namic, thriving agri-food sector. The Prince Edward agriculture and agri-food sector has adopted a market-led culture, using modern market intelligence and tech- niques to do production planning, processing and marketing. A Market Opportunities Work- ing Group of research agencies, commodity groups, processors and contracted marketing specialists now plans and executes market development initiatives. Government has re-establised agriculture and agri-food as a priority sector for economic devel- opment. The Prince Edward government is to conduct a review of transpor- tation options and initiatives to reduce transport costs Government is to align the tourism and agriculture depart- ments to create economic oppor- tunities for farms, farm markets and agri-tourism. The agriculture and agri-food sector is devising a strategy for labour market development, train- ing and entrepreneurship, suc- cession planning and emphasising the absolute necessity of attracting new entrants to farm business ownership. The agriculture sector is taking the lead in developing an assess- ment of energy opportunities, including new and emerging en- ergy conversion technologies. Replacing just a fraction of petrol and diesel consumption with alternatives represents sig- nificant economic and environ- mental gains. The agri-food sector is establish- ing a working group to focus on rebuilding the relationship be- tween agriculture and the com- munity. Farmers have been called on to work towards a more united and better co-ordinated farm organ- isational model, providing strong leadership and sustained resourc- ing. This essentially means that the agriculture sector has to take more responsibility for its own future. ''The industry has no choice but to embrace these recommen- dations,'' the commission says. ''It's a journey we must take together, building a new road on the foundation of our great agricul- tural tradition toward a renewed and re-invigorated tradition of prosperity. This must become the Island Way'' In Tasmania, we are working on a range of thing to enhance our agricultural production and mar- kets. But, after reading and writing about the Prince Edward Island Commission, I wonder if we have done a complete assessment of all components of Tasmanian agricul- ture and the future direction re- quired. Have we identified the strengths and weaknesses and, most import- ant, what needs to be done to build on our natural advantages? We should be aware that our horticultural counterparts in New Zealand have a firm commitment and program to progress their industry. Horticulture New Zealand has a strategy called Growing a New Future. They intend to double the value of New Zealand horticulture, to NZ$10 billion by 2020. The strategy study revealed a key message: ''If you keep doing what you are doing now, you will diminish over time.'' The farmgate value of the Tas- manian cropping and livestock production is around $929 million. Prince Edward Island has a farm gate value of C$395 million. Both islands have a lot to lose if a financially viable agricultural industry cannot be maintained. Perhaps Tasmania should con- sider getting closer to our counter- parts on Prince Edward Island, sharing experiences and exchang- ing information of mutual interest. 26 Trevor Street Ulverstone Telephone (03) 6425 7191 | Fax (03) 6425 7193 Landpower Tasmania is pleased to introduce our newest members of staff. Michael Humble Rene (Chris) Christoffersen We welcome Michael Humble to our sales team, he comes to us from a farming background, a qualified diesel fitter and with twenty years of experience in the agricultural industry he is looking forward to working with you to meet your machinery requirements. We also welcome Rene (Chris) Christoffersen our new workshop foreman. Chris comes to us from and agricultural/automotive background with over twenty years in the automotive industry. He is looking forward to working with our recently increased workforce and of being of assistance to you in the future. Landpower Tasmania is currently running the Winter Service Special Program Give Chris a call to book in early and hear about the great discounts. We also have Rollatex in stock 3150m and 3600m rolls. Manager Barry Whyte 0400587901 The Sales Team Scott Smith 0418139527 Anthony Maynard 0417527243 Michael Humble 0457738739 Parts Sales Rick French 0417529235 The Workshop Team Chris Christoffersen 0400673130 Aaron Saward 0408330579 Peter Holland 0407887859 Kendrick Whiting 0418337147 Jamie Roles 0417349625 Peter Boyer 0400898984
August 5th 2010