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TAS Country : August 12th 2010
Friday, August 13, 2010 Tasmanian Country 21 Stock Report Fast work to tap market TIMELY ACTION: Ramadan is a month of opportunity for Australian sheepmeat exporters. market TALK Richard Bailey IT is always good to hear what Meat and Livestock Australia is doing to improve our meat exports, and here is another example. This week marks the beginning of the holy month of Ramadan for the global Muslim population and the launch of a new campaign by MLA designed to encourage our Middle Eastern customers to break the fast with Australian sheepmeat. During Ramadan, Muslims ab- stain from eating between sunrise and sunset, gathering with family in the evening at their mosque or home to enjoy a large banquet. To capture this opportunity of increased demand, MLA has devel- oped a retail promotion that aims to drive increased volumes of sheepmeat throughout the United Arab Emirates, Egypt and Bahrain and reinvigorate the Australian lamb category in local stores. ''Sheepmeat is typically on the menu in some form, and this promotion aims to raise aware- ness of Australian lamb as the product of choice to share with family,'' an MLA spokesperson said. ''This is the first time we have developed a campaign specifically targeting Ramadan meal ideas at the retail level. ''All major supermarket chains are on board, with a total of 75 outlets using the point-of-sale material to promote four easy-to- prepare dishes using Australian lamb. ''Accompanying the recipe pads will be a pamphlet titled Why Australian Lamb, explaining the benefits of using Australian lamb, including Australia's food safety protocols, our Halal certification process and taste quality assur- ance compared with cheaper op- tions entering the market. ''We also have several Arabic butchers within Australia using the same promotional material during the month of Ramadan.'' It is great to see these pro- motions, and though it is the first time this has been done in this form, the Australian sheep indus- try has enjoyed growth in demand for its lamb and sheepmeat in the Middle East, with volumes in- creasing exponentially over the past five years. The region was the strongest growth market for Australian lamb in 2009, with exports surging 41 per cent year-on-year. While still on sheepmeats, lamb prices are continuing on their merry way, with new-season lambs at Bendigo this week quoted at about 550c/kg dressed weight. And the numbers of young lambs jumped from 1500 to more than 4000 this week --- and no doubt this is just the start. Most of the young lambs are in NSW markets at the moment, but this will change over the next couple of weeks. Many parts of Victoria and NSW are experiencing very promising seasons, so it will be interesting to see how the numbers and the weights of lambs coming to the market pan out. Old-seasons lambs are still sell- ing very well, with many about 500c/kg dressed weight. 2095363-100813 REAL ESTATE For Sale Oakdale 200acs dark & sandy loams, improved pastures with irrigation, currently run as dairy, 2 houses. $1,250,000 Ph: Richard Von Stieglitz 0409 979 500 LIVESTOCK WANTED Lines of store cattle Mike Buckby 0408 174 980 Crossbred Heifer Yearling Calves $450 Friesian Hfr Calves 130kg $850 to $700 Dairy heifers wanted for Landmark Global Exports August / September bred dairy calves Kent Tyson 0428 318 272 60 Friesian Cows Peter Korpershoek 0438 583 108 Real Estate Richard Von Stieglitz 0409 979 500 Rob Perkins 0418 130 979 Bob Shaw 0418 122 852 Roy Easton 0407 873 748 Merchandise Lee Jamieson 0457 524 238 Smithton 03 6452 1034 10A Marlborough Street, Longford Ph: 03 6391 2811 Fax: 03 6391 2209 w ww.landmark.com.au All prices are subject to GST unless stated LIVESTOCK FOR SALE DAIRY Grass Silage 60 Friesian/Jersey Xbred Hfrs to calf on 1st Aug $1000* 80 Friesian/Jersey Xbred Hfrs to calf on 1st Aug $900* 48 Friesian/Jersey Xbred Hfrs to calf on 1st Aug $900* 21 Friesian/Jersey Xbred Hfrs to calf on 15th Aug $900* 40 Friesian/Jersey Xbred Hfrs to calf on 1st Sep $900* *terms available Kent Tyson 0428 318 272 Hay/Silage 15 Yearling Jersey bulls $850 10 Yearling Bulls $950 30 Friesian Hfrs calving 1st Sept on $1200 10 Xbred Hfrs $1000 Peter Korpershoek 0438 583 108 All prices are subject to GST unless stated Feedlot chief steers away from saleyards VICTORIA'S biggest feedlot would source less cattle from saleyards if it had a choice. ''If I had it my way, we wouldn't buy cattle out of the saleyards at all,'' Elders' Charlton feedlot man- ager Steve Reynolds said. Mr Reynolds told last week's Livestock Saleyards Association of Victoria annual conference at Swan Hill that the feedlot buys just 20 per cent of its cattle from the saleyard system. ''We just can't make saleyard- procured cattle perform as well as paddock-procured cattle,'' he said. ''We don't like saleyard cattle, simple as that.'' Mr Reynolds said cattle bought out of the yards were generally more stressed, which often led to health problems, poor feed- efficiency conversion and higher mortality rates. Charlton sources about 80 per cent of its cattle requirements on- farm, where its buyers have greater access to larger lines of similar-type cattle, as well as infor- mation on herd history and health. Mr Reynolds said Charlton buyers were only active in saleyards because the feedlot need- ed ''a certain number of cattle every day and every year''. 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