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TAS Country : September 16th 2010
Friday, September 17, 2010 Tasmanian Country 13 News CHEERS: Wine Tasmania chief executive Sheralee Davies, is keen to give Oprah, inset, a taste of something special from Tasmanian vineyards. Picture: RICHARD JUPE 'We would have to put in front of Oprah our sparkling wines . . . as well as, of course, a number of top pinots.' Tassie offers to shout Oprah TASMANIAN wine ma- kers are disappointed Op- rah Winfrey's taxpayer subsided roadshow will not be coming to the state. Tourism Tasmania has not ruled out a visit during the controversial American TV celebrity's Australian tour, but Wine Tasmania says the state is defintely not the mystery venue on the 300-strong party's December itiner- ary. However, Wine Tas- mania chief executive Sheralee Davies says she is keen to make some of the state's wines available to the group. ''In terms of growing Tasmanian wine aware- ness and appreciation, it would be a great oppor- tunity for Tasmanian pro- ducers,'' she said. ''We would have to put in front of Oprah our sparkling wines . . . as well as, of course, a number of top pinots.'' Despite the unlikelihood of a vist here, Tasmanian tourism officials say they are prepared to entertain the famous TV host and the audience members she is flying in from the US. Winfrey is scheduled to visit Queensland, Victoria and New South Wales to film two episodes of her world-famous show. The episodes will be ai- red in 145 countries and the international exposure is expected to generate a massive boon for tourism in the areas visited. Tourism Tasmania chief executive Felicia Mariani says it's ''not out of the realm of possibility'' that the media juggernaut will visit Tasmania. Ms Mariani said Tour- ism Tasmania was work- ing with Tourism Aust- ralia to ensure the state gets some form of exposure in the episodes filmed in Australia. ''They will ultimately film content for a mini- mum of two episodes and some of that content will obviously be filmed in oth- er states and that's where we have an opportunity,'' she said. Ms Mariani said she had given Tourism Australia a list of Tasmanian experi- ences to promote to Op- rah's production company, when a team arrives this month to investigate film- ing opportunities in Aust- ralia. Tourism Tasmania ho- ped to promote a range of nature-based experi- ences, local attractions and accommodation fa- cilities through the Op- rah show. She said Tourism Tas- mania would have to con- tribute funding for any trip Oprah's crew made to Tasmania. ''The Oprah Winfrey Show has 40 million vi- ewers in the US. This is a terrific opportunity to drive some focus and at- tention on Australia,'' Ms Mariani said. ''Essentially this is about product placement and to have an Oprah endorsement, there's no way we could buy that kind of media attention,'' Ms Mariani said. Fertility crisis hits dairying industry LOW fertility rates are cutting the dairy indus- try's growth rate in half. That's according to Dairy Australia's latest farmer survey, released last week. Dairy Australia's strat- egy and knowledge man- ager Jo Bills said the survey of 340 farmers showed the industry could be growing up to 2 per cent more if farmers were not facing decreas- ing rates in fertility. The industry is cur- rently growing at a rate of 1 per cent. Ms Bills described the trend, which was emerged in recent years, as alarming. ''We are hearing anecdotally that farmers are quite concerned about not being able to get cows in calf,'' Ms Bills said. The Weekly Times Invermay Cycle World 6326 2729 Moonah Bikeworks Suzuki 6228 6626 Scottsdale Scottsdale Suzuki 6352 3070 Shearwater Shearwater Motorcycles 6428 7077 Ulverstone North West Motorcycle & Small Engine Services 6425 3337 SUZ0588/TC $1000 FACTORY CASHBACK ON SUZUKI FARM ATVS & $250 ON TROJAN UP TO *Includes GST, excludes Government orders and insurance claim repurchases. Offer may be extended at Suzuki Australia s discretion. See your Suzuki Australia Dealer for full Terms and Conditions. Offer is available from Suzuki Australia Dealers only for new Suzuki models purchased and delivered between 1 May 2010 and 30 September 2010. m repurchases Offer may be extended at Suzuki Australia s discretion rchases Offer may be extended at SuzukiA Aust us ralia sd sd iiscretion Offer ends 30 Sept.
September 9th 2010
September 23rd 2010