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TAS Country : November 11th 2010
18 Tasmanian Country Friday, November 12, 2010 The Stock Report Bullish times are on the horizon market TALK Richard Bailey WE seem to have spent a lot of time recently talking about how good the lamb market is and the reasons why the future looks bright, There is no doubt there are some great stories of producers selling lambs straight off their mothers and realising between $120 and $135 a head for some good-sized drafts. But I thought this week we would talk beef and some information on some trends that the MLA has picked up. Recent beef industry taskforce meetings re-emphasised the need to grow new and emerging markets for beef in light of Australia's traditional markets enduring a prolonged economic downturn. MLA International Market and Econ- omic Services general manager Peter Barnard said there were positive signs in markets such as Russia, the Middle East, South-East Asia and China at a time Australia's mature markets are struggling. While our long-term customers in Japan and the US continue to face economic adversity and decreased consumer confi- dence and competition increasing in Korea, emerging markets are experiencing growth. Dr Barnard said conditions were ideal for us to ramp up our international marketing programs and capitalise on the opportunity to build and develop the profile of Aust- ralian beef in these markets. Exports of Australian beef to Japan are down 3 per cent this year to date, due largely to the low US dollar, making American beef more competitive in that market. The weakening of the US dollar against the Australian dollar has also seen volumes of Australian beef to the US decrease by 25 per cent. Russia has imported more than 38,000 tonnes of Australian beef in the year to date -- a significant proportion of the export volume normally sold to the US. In the Middle East, Australian exports have grown from 4374 tonnes in 2007 to 15,753 tonnes in 2009. The trend has continued this year, with exports for the first 10 months to the Middle East rising 59 per cent, to more than 19,000 tonnes. Within the region, the Gulf Co-operation Council (GCC), comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates, has undergone rapid economic growth due to high oil prices and increased demand for support services. In South-East Asia and China, Australian beef exports to October 2010 are up by 4 per cent year on year, following a 35 per cent increase in 2009, with this export growth driven by demand in developing Asian markets such as Indonesia, China and the Philippines. The total population in this region is estimated at 1.9 billion -- 27 per cent of the world's total population -- and with income growth comes increased consump- tion of proteins including beef. Dr Barnard is recognised as one of the most astute commentators in the industry, and I think this article gives some good vibes for our beef industry. In the past we have relied on our two major markets of the US and Japan (and Korea to an extent), and it is encouraging to see that there is now a spread of customers of our great Australian beef. FAST-FOOD FRENZY: Ben Harvy weighs up the virtues of the McDonald's Grand Angus Burger, left, and Hungry Jack's Angry Angus Burger. Bogans have no beef with Angus ANGUS beef marketing has hit a low point, with the breed being crowned the meat of choice for bogans. But breed heavyweights have welcomed the dubious honour, despite the industry plugging millions into marketing it as a premium brand. The claim was made by a website, thingsboganslike.com, which takes a comical look at what bogans are, do and buy. The website puts Angus in the same boat as fad diets, AFL bad boy Brendan Fevola, plasma TVs, fake tans and Channel 9 show A Current Affair. The blog says ''[the bogan] knows lamb is Australia's finest animal for eating on Australia Day . . . it also knows Angus beef is the best beef by heaps''. The website goes on to mock the premium price of Angus burgers and Hungry Jack's Angry Angus marketing. ''The bogan loves being angry, and will unflinchingly pay whatever it takes in order to demonstrate its ability to conquer things that also claim to be angry,'' the website says. But Certified Australian Angus Beef's chief executive Phil Morley said he was glad bogans enjoyed Angus beef. ''I don't think anyone in marketing would be worried that their brand is being talked about,'' he said. The Weekly Times LIVESTOCK FORTHCOMING EVENTS S -- Tuesday 16th November S o S -- Monday 23rd November, 11.30 am Sp c S or C S Tuesday 23rd November A r A v s 200 S or C Further Entries Invited Gr g H rr s 0409 799 960 Fr 26 Nov r -- TRA E AMB SA E EVONPORT SHOW Pen of 3 lambs Light 16 -19 kgs, Medium 19.1kg -24kg Heavy 24+kg Entries are limited to 1 per pen class & close Fri Nov 19 Lambs will be sold at 2pm at Devonport Showgrounds E r s I v P p H rr so 0408 269 313 A P rr 0419 560 628 www.elders.com.au Phone: 6332 2302 IVESTOC FOR SA E ST may apply, all prices uoted are ST E clusive 8 2yr ngus ulls reekton bloodlines $1200-$1500 v T o 0409 899 950 ****** 1 2½ reg Poll Hereford ull $1800 2 2½yr Jersey ulls $1000 G r r G s o 0407 681 161 ****** 1 ris 2yr ngus ull, Marchington bloodlines $1500 S r 0437 302 266 MACQUARIE RIVER FIE A Fr 3r c r -- 10 -- 3 p Par cipa ng Proper es Ashby & Yalgoo Merinos Barton Merino Mount Vernon Merino Streanshalh Corriedale, Polwarth & Merino Winton Merinos E q r s: S p C s 0457 746 379 WOO S A E C EARING SA E Fr 10 c r 11 Farm Machinery & Sundries /c S & L iggins 188 Tin Pot Marsh d, oodsdale pproved utside entry close 25th Nov A o Sco 0418 581 785 2082971-101112 IVESTOC WANTE TO BU 50 Spring calved dairy cows Cr g o Hor o 0408 834 652 WHITE SUFFO SA E T rs 25 Nov r 2.30 p n property ob & Sally een 294 racknell d, racknell Tas 86 W S ffo r s 30 co rc pr 1 r s atalogues available www.whitesuffolk.org.au/springvalley or contact con unc onal agents nthony Sco 0418 581 785 reg Harris 0409 799 960 Mark ebb 0458 973 590 eg oodiwiss 0448 961 591
November 4th 2010
November 18th 2010