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TAS Country : December 22nd 2011
8 Tasmanian Country Friday, December 23, 2011 News DAIRY GOOD MOVES: St Virgil's Trent Millhouse, Adam Henderson, farmer Bean Geard, Jack Jenkins, teacher Simon Orlowski and Jack North. Picture: ROGER HANSON Milking way to a bucket of new skills ROGER HANSON KEEPING students actively engaged is a challenge for even the most experienced teachers, but the Cows Create Careers program does that in bucketloads. The project, in its fourth year in Tasmania, had its first run in Hobart this year culminating with the awards presentations which had a large room of students engaged and interested in the subject. The Cows Create Careers Program is run by Dairy Australia and Dairy- Tas and is designed to educate secon- dary school students, teachers and parents about the vocational and university careers pathways in the dairy industry. Farmers lend schools two calves for the students to care for over a three- week period. This is followed up with visits to the schools by an industry advocate, who talks about potential involve- ment in the dairy industry. For example a representative of Cadbury visited one school, National Foods another and an Institute of Agricul- ture representative another. Program regional manager MaryAnn Hortle visited two schools to talk about her work with DairyTas and her non-milking roles associated with her family dairy farm. Students are then asked to com- plete a series of assessment such as a powerpoint presentation, letters to their farmers and industry advocate and a newsletter. The project is supported by Probio- tic Ltd and the Australian Dairy Conference. The project had its first run in the Hobart region involving five schools. The participants came from St Vir- gil's College, Bothwell District High School, Glenora District High School, Jordan River Learning Foundation Middle School Campus (Bridgewater) and Cosgrove High School. St Virgil's College won senior team and school first prize, with Bothwell District School winning the junior first prize. Dairy Australia national co- ordinators for Cows Create Careers Deanne Kennedy and John Hutch- ison, both from Gippsland, made the presentations in Hobart. ''The commitment from the schools across Tasmania is very strong. The participation in Burnie, with 340 students, is the biggest in Australia,'' Mrs Kennedy said. The project sets out to inspire students about dairying and give them a focus. ''So many children don't have a focus, and if we inspire a student to say 'wow, I didn't know that you could do that in dairying' then we have done our job,'' Mrs Kennedy said. Broadmarsh dairy farmer Ben Geard lent his support to the program to bring Tasmania's rich dairy tra- dition to the students. ''It's a pleasure to help and encourage the younger ones while they are interested in the dairy industry,'' Mr Geard said. ''They are in high school and starting to think about career choices, so it's a good time to talk about a future in the industry.'' St Virgil's College agricultural studies teacher, Simon Orlowski, said next year he wanted to integrate the program into the broader curriculum of agricultural studies at the school. ''It is a great program,'' he said. ''The students are actively engaged. They do the research and gather the information themselves and thrive on taking care of the calves with good animal husbandry.'' For further information on Cows Create Careers contact Dairy- Tas or regional manager MaryAnn Hortle on 0407 824 105 or panatan- firstname.lastname@example.org On a woolly mission FINE TOUCH: Huang Hongjin and Liang Jie feature in the TV wool series. KAROLIN MacGREGOR TWO Tasmanian wool growers have travelled to China to celebrate the launch of a major promotional cam- paign designed to increase demand for Australian Merino wool. The campaign, which has been developed by Australian Wool Inno- vation, includes a six-part television documentary series which will be aired on the Chinese Business Net- work and reach more than 60 million Chinese consumers. The series was filmed on proper- ties in Tasmania, WA and NSW. Called Beauty Mission, the series includes 10 top Chinese designers who travelled to the properties and drew inspiration from the Australian people, landscape, animals and stories behind the Australian wool industry. The series focuses on highlighting the luxurious nature of Merino wool in women's wear in a light-hearted and fun way which shows the de- signers having a go at normal farm activities including mustering, shearing, classing and drafting sheep. Six major Chinese brands, Excep- tion, Icicle, Zukka, Eachway, White Collar and JNBY have come on board with the program, representing about 900 points of sale across the country. All the brands have agreed to increase their wool consumption by 5 per cent in the first year and by 30 per cent in year two. Southern Tasmanian wool grower Matt Dunbabin and Midlands grower Julian Von Bibra were in Shanghai for the official launch of the program last week. ''We appreciate the opportunity to tell the story of the Australian wool industry to a market as vital as China,'' Mr Dunbabin said. ''Seeing the designers take inspi- ration from their visit to our farms has been a wonderful experience.'' AWI general manager of global business development Sam Guthrie said the campaign combined the traditional origins of wool with the new sophisticated luxury market for women in China. ''The mission of the six participat- ing brands was to create a collection of garments for a group of female Chinese celebrities, famous for their success in business, media and arts,'' he said. The preview can be viewed on the Woolmark Youtube channel. Product Safety Recall e el ran fer Pu p Potent al hazard: If pump is used on 24V power there is a potential to overheat and present a fire hazard. ct on requ red: If you have purchased this item, do not attempt to use on a 24V power source. Discontinue use immediately, and please return the pump to the place of purchase for a safety upgrade. odel effected: This safety recall effects pumps with part number GA4933335 (CYB150) supplied as individual units or on Pathway diesel tanks between 01/01/2009 and 12/12/2011. urther nfor at on: If you require further information please contact www.goldacres.com.au/support Goldacres Pathway 1 North Western Rd St Arnaud Vic 3478 Ph: 03 5477 3900
December 15th 2011
January 5th 2012