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TAS Country : March 29th 2012
6 Tasmanian Country Friday, March 30, 2012 Business just booming on lavender farm From Page 3 Flowering normally starts in the middle of November until the end of February. This is the busiest time at the farm when tourists flock there to see the laven- der in full flower and har- vesting is also under way. The farm produces yields of about 25kg of lavender a hectare. Returns for lavender oil are quite low, so Mrs Ra- vens said that is where value adding and tourism had become a vital part of their business. Mrs Ravens said when they initially bought the farm, they had no idea just how much that side of the business would grow. The farm now hosts thousands of overseas visi- tors a year, many of them from Asia. ''The market has dis- covered us, we didn't set out to position ourselves there,'' she said. ''This farm, really encap- sulates a lot of what Tas- mania is all about and that seem to really appeal to the overseas tourists, es- pecially from Asia.'' Mrs Ravens said the past few years had demon- strated just how valuable the internet and social net- works could really be for the marketing process. ''The whole time they're here they have their phones out taking photos and putting them up on facebook and their social network sites,'' Mr Ravens said. ''That is the sort of marketing that money can't buy.'' Value adding had cer- tainly become a key part of the business. ''When people come here they want to take some- thing home with them as a memento or even as gifts for friends and family so we've gradually expanded the range of products we make and sell here in the shop,'' she said. ''They love anything Tasmanian and anything made here.'' The product range in- cludes everything from moisturisers and perfumes through the candles and lavender filled draw bags. The shop sits next to the on site cafe which features a Tasmanian produce and, of course, lavender. Mrs Ravens said locals were often regular visitors to the cafe as well. There are eight full-time staff that work at the farm and casuals are also em- ployed during peak times. News 9XSTD GALVANIZED 1.5X HEAVY GALVANIZED 1 1 1 1 ED D D D D D D D D D D D D D D ® Registered trademark of OneSteel Wire Pty Limited, Ingall Street, Mayfield, NSW 2304. Phone: 13 10 80. ABN 59 000 010 873. ONE1465/TC. If you want a fence that lasts, you'll need Australia's leading fence wire, Waratah Longlife Blue colour . It has been proven to last at least 9 times longer than standard galvanized and at least 1.5 times longer than heavy galvanized wire. This proves that it's not how thick the wire coating is, but how long the wire lasts that counts. To see how it performs visit www.onesteelwaratah.com.au and watch the time-lapse videos. STANDARD GALVANIZED AFTER 1000 HRS SALT TEST LONGLIFE BLUE AFTER 1000 HRS SALT TEST HEAVY GALVANIZED AFTER 1000 HRS SALT TEST 2071468-120330
March 22nd 2012
April 5th 2012